This article assumes that you’ve already made up your mind to creating and/or publishing “low content / no content” material. Since you’ve already made up your mind, and since you’re reading this article, I bet you’re sitting there wondering where to start, right?
Well, publishing low content / no content books is really not that hard to do, honestly. In fact, you can generally get started pretty easily with minimal expense.
Having been in this market for a couple hours now, lol, I decided to offer some pointers and tips for others to benefit from. This is not some rehashed information that I found on the internet either, this is coming from first-hand experience.
1. Choose Your Niche(s) (Wisely)
Just as with anything else on the internet, you want to get started in an area that you are already familiar with. This will make creating content that much easier as you will know exactly what you’re talking about.
Re-read that last paragraph again please. Notice I did NOT say choose an area you are an expert in, I just said you should be familiar with the niche.
After all, no one wakes up an expert in anything, expertise takes time and thankfully, for low content books do not require you to be an actual expert.
I’m sure you have a hobby or two, right? Or maybe not a hobby exactly, but something you simply like doing, right?
Creating low content books, especially puzzle books, can be done so on almost ANY topic you can think of, I assure you.
Plus, when you’re ready to brand out into other types of low content book types, you can easily create a slew of additional low content products such as cook books, day planners, diaries and journals, daily, weekly or monthly calendar books, log books and even coloring books.
Think about this. Publishing a first low content book (of any kind) on a topic you are already familiar with, means you’ll probably have an audience just waiting for your product, right? Since most people tend to “hang out” with other “like minded” people, chances are you already have friends or followers who are also interested in the topics which interest you. Which means, they’ll be easier to market to, making sales much easier.
2. Use ‘DFY’ Material When Possible
DFY, for those who are not familiar with the term, is short for “D”one “F”or “Y”ou. Some may even call it PLR, however, PLR and DFY, in my opinion, are not even remotely the same, but we can discuss PLR and the difference later on.
For now, let’s call it DFY content, ok? And, by DFY content, I mean puzzles that are already created for you, or even content for use with puzzles that you wish to create manually. Such content could be lists of words, phrases, numbers or whatever other type of “content” you would need to compose your own type of puzzles.
Using DFY content can be a real time saver, and I mean a HUGE time saver.
For example, when I first started out, I used to spend hours, days even, on composing lists of words or phrases that I could then use in word search puzzles, cryptograms and word scrambles. So, for just one book with say 20 puzzle pages, it could take me an entire week to get just the puzzle pages created.
I even had a friend call me and ask if he could “borrow” a few of my word lists for some puzzles he was creating for members of his church group.
Well, that’s when it hit me. If I could gather up a slew of lists of words, niche specific of course, it would make it that much easier for others who also create similar types of puzzle books.
Using pre-existing lists of words, phrases, etc., as a “base” for your own puzzles, is an excellent way to get started in a hurry.
Coming up with lists of words or phrases is as simple as searching the internet.
Just perform a search for your specific niche and gather up as many unique words as you can.
When performing your searches, be as precise as possible to compose a list of the best words or terms possible.
For those looking for a quicker start, check out the “Word Lists” section of the storefront and you’ll be sure to find a list, or two, which may just come in handy for you.
3. Low EVERYTHING You Do and EVERYTHING You Use
I can not stress this tip enough. We’ve all had times when we thought we were on top of the world or that nothing could take us down, right?
Nothing, that is, except the the dreaded BSOD (blue screen of death) of course, an unoperable disk drive or mistakingly overwriting that important file you had just spent hours on.
Because no one is ever prone from the clutches of Microsoft of our own “lapses of judgement”, it’s always best to BACK UP EVERYTHING, this is especially true for your low content material.
Side Note: If you’re the type who stores your notes and important “reminders” on sticky notes that are plastered all over your monitor edges, you may want to check out this cool little software app that I actually created for myself, but shortly realized others may find it useful as well.
4. Use Your Content Everywhere! Over & Over Again!
OK, well, maybe not everywhere. While it’s not too likely that the list of phrases you compiled for that “healthy pastries word search” book will come in handy for your “automotive specialists cryptogram” puzzle book, it’s VERY likely that MANY of the words, terms or phrases COULD be used for your “Desserts for the Health Conscious” word scramble puzzles.
Do not be afraid to use many of the same content for more than 1 (or 12) of your creations.
Saving just a few minutes on each puzzle could quickly result in HOURS of saved time over the week and hundreds of saved hours a month.
5. Be Relative
WTF you mean “be relative” Joey? Well, exactly what I said. Geesh, do I not speaka da good ingwesh?!?
OK, sorry, that was my “inner-wife” getting the better of me.
When I say “be relative” I mean that, whenever possible, use one niche type and convert it to another.
OK, you’re still confused, I can tell. Sorry!
OK, let’s take an example I used above. Let’s say you’re creating a word search book for Pastry Lovers.
Well, we all know that the term “Pastry” does not typically lead us to thinking about healthy snacks, right?
Well, I thought so too.
After taking over the Sunday meals at our church kitchen, my wife and I quickly found out that a large number of parishioners were health conscious. And many of which were not health conscious by choice either, many were also diabetics.
Wanting EVERYONE to enjoy the meals, my wife and I set out to Google to look up some “healthier” options for future Sunday meals.
In our searching, we both realized that it was going to be much easier than we anticipated to convert most of the meals into much healthier versions.
Believe it or not, more than 75% of the parishioners now partake in the healthy menu more than the “not AS healthy” menu.
Anyway, by doing a little bit of research, we were able to put together an entire set of recipes which we could cook up at ANY time and EVERYONE could enjoy, whether they were diabetic, health conscious or a junk food junkie.
Doing so with your LCBs is just as easy.
For example, you could EASILY use many of the terms you used in your “Pastry Lovers Word Search Book” for your “Tasty Treats for Diabetics” cryptogram puzzles.
You may need to add, edit or omit a word or two, but you’d be surprised at how easily it can be done.
And this same methodology can be used for many many other niches as well.
Using another example I used above, turning a “Cat Lovers” whatever into a “Dog Enthusiasts” whatever is relatively simple since most words would pertain to both types of pets.
6. Create “Complementary” Products
OK, for starters, not saying YOU don’t know it, but for those who may be confused, please notice I said complEmentary, NOT complImentory.
Compl-I-mentary means FREE. Compl-E-mentary means “like” products.
So, that said, be sure to create compl-E-mentary products for every product create.
If you just finished creating a “Pet Lovers Word Search” puzzle book, why not create a Dog Owners Log Book next or a Cat Lovers Cryptograms puzzle book or even an Equestrians Weekly Calendar book?
Doesn’t matter what it is really, just that it complements your existing creation and you’ve done your homework (aka research) to know whether or not there is sustainable demand for the niche you’ve chosen.
7. Stay Within Your Own Realm
When I first started creating low content books, and hell, even when I was creating software as my primary source of income, one of my biggest mistakes was thinking that I could do it all.
Yes, I CAN create covers for my books or software, yes, I CAN program the software and yes I CAN even promote and market my own stuff, but I can NOT do it ALL, all of the time.
It’s just not possible, well, it’s definitely not feasible. I would spend so much time on one particular aspect that other areas were always falling behind, yet I could never understand why I was never moving ahead as fast as I thought I should have been.
And I wasn’t. I wasn’t letting it happen because I was too busy THINKING I could DO it ALL.
My dad used to say “You can pick your nose and you can pick your friends. But you can’t (or shouldn’t) pick your friends’ noses.”
I never truly understand what he meant by that, other than just being my “gross dad of course”.
And honestly, it didn’t really dawn on me until a few short years ago when I finally had one of those “AH HA!” moments…
I couldn’t, or shouldn’t, try to do everything myself.
When I finally realized that and started spending (wisely) my time on the things I did best and quickest, and outsourced the rest, you’d be surprised how quickly things started to turn, for the BETTER.
Not only was “I” actually getting more done of the things I opted to continue to do myself, but I noticed I was able to get more products online and ready for sale!
You can easily create hundreds of puzzle books every month, BUT, what good does a hard drive full of puzzle books do if no one knows they exist because they really only exist on your hard drive.
Unfortunately, in this case, you’re not really a business if you’re not make money and you’re not making money if your entire product line is sitting idle on your desktop.
Or, let’s say you manage to get them uploaded to your site. Great. Wonderful even! BUT, they’re still doing no good if you’re not actively promoting them.
I could continue going on and on, but instead, let me just say “Stay within your realm”. With your “realm” being what you do best.
Leave the rest to others. Outsource what you can’t do, don’t want to do or want to do the least.
8. Remember: Google, Amazon & YouTube Can Be Your Friends Too
I won’t go into too much detail here. I will post again with a more in-depth article at a later time, but I just wanted to at least touch base on this subject.
Successfully creating your low content products is just a start. When it’s time to start marketing or promoting your products, remember this: “Google, Amazon & YouTube Can Be Your Friends Too”.
Each of these sites are giant search engines in their own right. Don’t forget to use them to your advantage.
Get as many products as you can listed on Amazon and Google. Get some videos posted announcing the launch of each of your products (which will help get your products listed in Google, by the way. But again, more in-depth information on that at a later time).
In closing, on this topic anyway, just remember that Google, Amazon & YouTube can be your friends too.
’nuff said (for now anyways).
9. Segment Whenever Possible
Regardless of the niche you choose to “specialize” in, chances are there are hundreds, or at least dozens, of more specific “sub-niches” within that niche.
Sticking, again, with previous examples, let’s say food is your passion.
Well, what type of food exactly? Complete meals? Desserts? Drinks? Side dishes?
Drinks you say? Well, what kind of drinks exactly? Alcoholic drinks? Non-alcoholic drinks? Kids drinks?
Kids drinks, eh? Well, hot drinks, cold drinks, fruit drinks, carbonated or non-carbonated?
Ok, ok, I’m sure you get the point. Don’t be afraid to be as specific AS POSSIBLE. If you’re not getting anywhere by being specific, well, maybe a level up would work?
Level up? Yes. As I said, let’s takes drinks for example.
Drinks & Beverages >> Kid’s Drinks >> Cold Kid’s Drinks >> Cold Fruit Juice Kids Drinks to be more exact.
If you find you’re not getting anywhere (no traffic, or no sales or no interest) try the next level up, which, in this case, would be…
Drinks & Beverages >> Kid’s Drinks >> Cold Kid’s Drinks
Just like anything else, in any type of business, getting things perfect does NOT happen, not right away anyway.
It takes time. Use yours wisely.
Well, what was supposed to be another “quick tips list” has once again turned into it’s own booklet, so I’m going to end this article here.
If you agree with something I said, or even disagree, please take a moment to post your thoughts below. I’d love to hear what you think.
Be sure to check back soon as I’ll be posting more articles and tips, regularly, over time.